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Youtube & How To Get Started. Want Beginner Tips On Starting Out on YouTube?

It is 2020 and we’re getting deep into the year. I think one of the number one things I learned in this video was that you can use youtube as your business sales rep. Sound interesting right. Join us we chat all about it.

We’re going to learn all about YouTube Video w/ Uzair Kharawal.

Below is the transcript to the whole video. Yup if you just want to reach what was written here you go. Now I just have to figure out how to convert it to an SRT file and get it to be the captions. That might be the next time thing.

How to create a YouTube strategy 2020 | Video Transcription

Hi guys, it’s geek-speak, and today we have a very, very special guest. I’m super excited. You’re gonna meet him in one minute you know who I am Pip with Seymore digital media. I’m gonna bring on Greg. And this is…

Greg Mckinnon 0:16
Hey, everyone, I’m Greg. I run original 72 creative and we’re a full-service website graphic design and digital marketing firm in Vancouver.

Pip Seymour 0:25
Right! And this is

Uzair Kharawala 0:28
Hi Pip. Hello, everyone. My name is Uzair from SF Digital Studios in the UK. And we have a digital marketing agency where we help customers go from concept to campaigns.

Pip Seymour 0:42
“Yeah. And together today, we’re going to talk about YouTube ads. I’m super exciting. This is going to be a learning kind of thing for everybody. But let me first say hello to Lorna, Gaynor, David, Greg, and Phelan. Thanks, guys for joining us.

super exciting. We love talking about this stuff. And because we have a special guest, I don’t know if you know he’s got over 10,000 subscribers on YouTube. Yes, I am a little envious. But so go check him out on YouTube, you can learn a lot. And I will just say, he’s also my personal coach when it comes to Google ads. So we’re so fortunate because there’s a lot to learn. Anyway, let’s get down to it. Um, oh, I gotta where are my notes. They’re hidden. Okay, so we’re going to talk about how easy is it to get started? Hold on, I gotta move things. You guys know how it is. There we go.

Okay.

We’re going to learn about how to get started easily. We’re going to talk about one gentleman’s journey into this space. So you know you can do it and what you can achieve with the YouTube ads. So let’s get into it. Tell us how easy it is Uzair

Uzair Kharawala 2:00
It can be as easy as you want to be or as complicated as you want to be. A lot of people before they try to walk they want to run and that’s where they fall over. I want to keep things super simple as many of you may well know.

I’ve got camera equipment coming out of my ears, you name it. I’ve got lenses and camera bodies but all I now use is my smartphone for creating videos because it’s always with me. And super quick, super simple

to shoot.

Greg Mckinnon 2:38
Are you actually taking some of the video on the smartphone and doing the editing o n the smartphone or

Uzair Kharawala 2:45
Yes

Greg Mckinnon 2:45
do you do the filming on the smartphone and then pull it into something to…

Uzair Kharawala 2:51
you can do both ways. You can shoot and then edit on your desktop or

if you use something like Adobe Rush, which I absolutely have fallen in love with amazing piece of app, you can pretty much do anything you want on your smartphone. In fact, Pip, remind me to send you a little video which I’ve shot and fully edited on the iPhone.

So, oh, yes, this week, I was at an event in YouTube. So I shot some footage on the way back home on the train. I finished up editing within like 15/20 minutes with put my logo on it music b-roll, everything. So did you have your own b-roll?

Well, I shot it all the footage on there. And yeah, so it’s on the phone.

Pip Seymour 3:45
Let’s be real quick. What is B-roll

Uzair Kharawala 3:48
so b-roll is, so we got a role which when I’m talking to the camera, that’s the main video. And then if you want to store some scenes or shots of people

working in the office or any other interesting video footage to go over my voice, but my voice is still being played. That’s what we call a b-roll.

Pip Seymour 4:13
Okay, and so if I’m just getting started with Youtube ads/video, how YouTube ad did you say YouTube videos.

Uzair Kharawala 4:24
videos? Yep.

Pip Seymour 4:26
Videos into ads? Yes, no, yeah, absolutely yeah.

Uzair Kharawala 4:31
Oh, that’s the best way to reach out and get in front of your targeted audience.

If you are creating content, it’s very frustrating. When you see that there’s hardly any views. That means nobody’s finding you. Or looking at your videos and you’re working hard. You’re spending money time effort and you get disheartened discouraged and then, you know, you give up it’s like going to the gym, you go continuously

five days a week, and then you said, I’m still not getting fit or losing weight. I’m going to give up because the gym is a scam. I’m wasting money.

And this is exactly what happens with videos. First of all, the biggest barrier is yourself. You know people are still very shy in front of the camera

or the smartphone, which you just need to get over it. And I hear all this stuff. I hate myself

looking at my own videos and listening to myself, well, why are you sitting there listening to yourself? Other people are listening. I never watch my own videos.

Pip Seymour 5:42
Yeah,

Greg 5:43
That’s exactly why we have a go-live Sunday in our group so people can go live in the group and practice you know, being on camera.

Pip Seymour 5:53
Yeah,

Greg Mckinnon 5:53
you know, before they actually go and make their own videos or do it on their own page they can do in the group and get

feedback.

Uzair Kharawala 6:00
And yeah, yeah. And I want to give you a couple of tips and some bits and pieces as to what are used to create videos on the fly effortlessly. Without any frustration.

Pip Seymour 6:12
I like that.

I love it. So hold on one sec, we have to say hello to Karen, Lorraine, Lorna and another Karen. Now Lorraine is as low sorry, Lauren is asking a question. She’s asking if that app works on Android too?

Yes. Okay. Good answer. Good answer. Can I want the tip? So if I’m just getting started with YouTube, or say I have like, I have 80 subscribers? I put up a YouTube video from Facebook that we do every week. Nope, nobody’s seeing them. No, what do I do next?

Uzair Kharawala 6:48
Okay, so first of all, you need to optimize them for so there are two ways to get your views first is organic. The other is paid? Right. Organic is you need to optimize it.

First. Now, lots of people will say you need to put the keywords in the title, description and tags. Now, if every Tom Dick and Harry is doing that, then all of them should be on bloody number one on YouTube, but you won’t because there’s only one spot on YouTube right at the top or about you know how many 20/25 videos it shows? Why is your video ranked 200 or 300 where nobody’s funding it is because there is no engagement. There’s no interest and Google YouTube is not showing your video on the right-hand side under the suggested videos. That’s when the fun and games really begin. And you start to get people to start to find you because they are looking at somebody else’s video. And all of a sudden, your video is relevant to that video, and it starts popping up in other people’s feeds. And they’ll go Oh, what’s this? I’m going to click on it. So to get the click on those suggested videos, you need to have

an attractive thumbnail.

But attractive, I don’t mean a pretty face or you know, I put my headshot on that.

So I just brand it in such a way that when people see it, oh, I saw that guy in some other video. The same guy, I’m gonna see what he wants to say about it. So the branding is very important. keep it consistent with your colour scheme or fonts and logos and stuff. Yeah, yeah, exactly. So, so that’s one way, right? So if you’re not, if your channel is very new, and you want instant results, and we all want instant results, you know, we get hungry. We go to McDonald’s. within five minutes, we’ve got our food on the table,

Pip Seymour 8:38
Right

Uzair Kharawala 8:39
Run ads

is the cheapest, fastest, most economical way to start earning money, because you are definitely going to get more leads and customers and here’s why. I can target. So let’s say somebody goes to Google

searches for a web designer, Toronto.

Pip Seymour 9:04
Yes,

Uzair Kharawala 9:05
yeah.

Pip Seymour 9:05
Yeah. Hi that

Uzair Kharawala 9:08
Greg is a web designer and say, he’s in Toronto, he can place his ad in front of the person on YouTube. And recall that custom intent because those keywords with somebody has searched on Google, you can target them on a sorry on Google, you can target them on YouTube. So I go into YouTube to watch a football video or a golfing or cooking or whatever it may be.

Your ad can potentially come up in front of that skip ads, you know, the five-second ads, which come up, and all of a sudden, I’m thinking, Oh, I just I was searching for a web designer a few minutes ago yesterday, and all of a sudden now go to web designers ad in front of me.

So is inside Google ads inside when you’re doing the

Yeah, you set up a video campaign.

Pip Seymour 9:58
Yeah, and you set up a video camera.

But you’re setting up your audiences too. So it’s not just observing. It’s targeted.

Uzair Kharawala 10:07
No, it’s targeting. Yeah, it’s the older it’s called CIA. It’s the EULA….

Pip Seymour 10:16
Okay, say that again, because you cut out for some reason.

Uzair Kharawala 10:23
….In that audience, me, yeah,

Pip Seymour 10:29
you’re kind of back. You’re kind of going in and out. Say it again.

Greg Mckinnon 10:33
Audience

Uzair Kharawala 10:35
custom intent audience.

Pip Seymour 10:37
CIA

Yeah.

Uzair Kharawala 10:38
Anyone? Whatever searches somebody has made on Google, you can target them on YouTube. Very well.

Pip Seymour 10:45
That is very powerful. And so tell us like because how long have you had a YouTube channel? Not that long?

Uzair Kharawala 10:51
No, 2 years, I had it for a long time doing nothing. And all in December 2017. decided, Okay, what the way I’m marketing My business is I’m not enjoying it First of all, and it’s not working. I used to go to a lot of business networking events, right? And I see the same people, all the different places, and I knew it that they’re not my target audience. And I’m wasting my time. Every time I go there, I’m bursting for hours, and coming back to my office and then trying to you know, sell over there. I thought, oh, enough is enough. I need to do something different. So I thought, Okay, I’m gonna try video marketing because lots of gurus and experts and marketers are going on about how video is the best thing since sliced bread?

Pip Seymour 11:43
Yeah. it’s true

Uzair Kharawala 11:45
I was nervous. Yeah, I was nervous. How are people going to perceive me accept me? There are so many other experts on Google ads. Why would they listen to me, right? I’m not saying that I’m an expert. I’m just showcasing and teaching people what I do for my own business and what I’ve learned myself. So you don’t need to be a top dog or a guru to get the channel started. You be honest, be yourself. Don’t try to be somebody else.

Pip Seymour 12:18
Right

Uzair Kharawala 12:18
And that’s what I did. I looked at all the competition, what were they doing? And one thing which I noticed is they were just recording the screen. They weren’t putting the face on the video like you’ve seen Pip my videos. I’m in a little corner on the right bottom right-hand corner. That’s why I’ve got the green screen behind me now right now I painted the wall.

Pip Seymour 12:42
Yeah.

Uzair Kharawala 12:46
And I put myself on it on the video.

Pip Seymour 12:50
Yeah.

Uzair Kharawala 12:50
And all of a sudden, people saw me and they started to trust me. I came across as genuine because I am I don’t want to bullshit and say things that are not true or incorrect. And I tell them the way it is. And all of a sudden, within weeks, I started to get views. And I gave myself a challenge. First of all, a 90-day Video Marketing Challenge to upload one video a day for 90 days. No matter what.

Greg Mckinnon 13:22
Wow

Pip Seymour 13:22
Now, wait a sec.

Uzair Kharawala 13:24
That’s a lot

Pip Seymour 13:25
So how much time did that take you? Because doing it is one thing and then like to edit it?

Uzair Kharawala 13:32
Yeah.

Pip Seymour 13:32
It’s hard.

Uzair Kharawala 13:34
Yeah, it was really tough. And also don’t forget that you got your business to run as well. On the top right. So it was very challenging. Yeah, I uploaded about 78 videos or so. I didn’t manage 90 quiet because I got so busy with work.

Pip Seymour 13:51
Yeah. Right.

Uzair Kharawala 13:53
So I told myself No matter what, I’m going to keep going. Even if I don’t get a LIKE, SHARE dislike, comment, dislike. I know, somebody’s trolling me, I’m gonna carry on doing it, and then see what happens. Because you will not get what’s going to happen after four or five videos. If that’s what was so easy. The whole world will be doing it.

Pip Seymour 14:18
True

Uzair Kharawala 14:18
Right? So you got to just keep going, and then

Pip Seymour 14:22
……how did you plan out the 90 videos, like, or. Did you plan out?

Uzair Kharawala 14:27
Yeah.

Well, I literally had zero knowledge. I had no idea what I’m going to make nine if you think about it, 90 which is a lot.

Pip Seymour 14:37
Yeah

Greg Mckinnon 14:37
Yeah.

So different topics, subjects and all that. What the hell am I going to do? I’ve given myself this challenge what I’m going to do, anyhow, it’s a new year new resolution, right, like we all have. So that was my resolution in January 2018. So I, I had some goals, and the first goal was to own to the 10,000 subscribers, not 100 or 1000 I want to reach 10,000 subscribers in two years. Guess what, just pet was December, January, just last month, I reached 10,000. And me and my little

Pip Seymour 15:14
change your business

Uzair Kharawala 15:16
is changed our business completely changed for the better obviously completed and this is why I’m doing it still doing it.

Yeah, and it’s fun

Right. Otherwise. Oh, it’s great fun. I love it. And I’ll come on to that as to how it has affected and where we are heading now. But going back to this challenge, I carried on uploading videos and within a matter of weeks, I started to get really nice emails and comments on my YouTube videos. Thank you so much. You’re sharing it, you know, nobody showing that everybody wants to sell on YouTube that they don’t give you the full story. They want to just give a little bit and then all buy my stuff. buy my stuff. I don’t want to do that. They want to come to me. Yes. I’m here if they wish to hire me, but I will tell them how it is from A to Z, set up the campaign and get started on YouTube.

Pip Seymour 16:09
So when you have those likes or because you have like you can see viewer count on YouTube, right? Can you still see you?

Uzair Kharawala 16:14
Yeah, you can hide it as well.

Pip Seymour 16:17
Okay, if you do paid ads, it’s not all that your account is added together. It’s not because somebody will look at your account and be like, Oh, this has to be a good video because lots of people viewed it, right.

Uzair Kharawala 16:31
Yeah, but then if there’s, let’s say 200,000 views and three likes. Then you know that they purchased a bought. I’ve never done that. Never because you will get suspended.

Oh yeah,

You’re doing something naughty. No, don’t do that. Right. So, and it’s not about the number was actually I wasn’t too fussed about how many thousands of us I got I just wanted more customers. You forgot hundred views and five customers I’m happy.

Pip Seymour 17:02
Right?

Uzair Kharawala 17:03
who cares for thousands of views.

Pip Seymour 17:05
I will tell you so I do a Facebook live every week. Sometimes I do, Sometimes I do three because depending on what’s going on, and I am scared to do YouTube, I just I’ll upload these but I just think I’m supposed to be this super professional like with like B roll and all this stuff. And so this is not the way it is.

Right?

Uzair Kharawala 17:28
I explained the beginning I had no clue, no workflow, what to use, how to do things, and I just learned as I went along, so one day, I made a really nice video, which I was really pleased with. It took me about four or five hours, it was quite a long video, and I set up the colour temperature in the wrong settings. I was looking completely orange and yellow, right? For the tungsten lighting I studied up and I’m thinking, God, I have to do this all over again. I said this, I’m not doing it. I want to upload it. That has been my one of my best videos with I think 70,000 views or something like that.

Pip Seymour 18:09
Wow.

Uzair Kharawala 18:10
Okay, people don’t care how you look. They want the content they want.

Pip Seymour 18:16
What do you think? Do you think so there’s the option to do like 20 minutes or longer if you check out Google or YouTube’s filters. So shorter.

Uzair Kharawala 18:27
Everybody will say different things. Right. So what I’m doing now is a combination of both. I do 2-minute little branding videos where I’m just on the fly shooting with my iPhone, putting up a message, you can do that pretty much right now. Within two seconds you can think of a topic or if you come across a topic on a blog or Reddit or Cora just shoot a little video, and you got that two minutes three-minute video straight away and then Some of them are eight to 10 minutes with my longest videos. I don’t make it more than 20 minutes.

Pip Seymour 19:06
Okay.

Yeah, it seems long. I just want that information right that. Here’s an SEO kind of question for you to put you on the spot when you seem to get found in regular Google search results, not just on YouTube. How are you doing that?

Uzair Kharawala 19:24
Okay, so if I tell you a’ll have to kill you for it.

Greg Mckinnon 19:31
stuff…….

Uzair Kharawala 19:33
So Video SEO is really important. extremely important. No, just do the video and said yeah, I’ve done my job. No, you got to push it out there. So then we push it out on Facebook, LinkedIn, Cora, Reddit, Medium, Pinterest. Pinterest is really really good.

Pip Seymour 19:54
Okay,

Uzair Kharawala 19:55
lots of. Yeah, really good. Pinterest woman any SEO but And we’ll say, you got to go on Pinterest. This is

Pip Seymour 20:04
the Social Media Examiner used to do Pinterest and they backed away because they were they weren’t getting any sales from it.

But

Unknown Speaker 20:12
Yeah, but um Yeah, but I’m not looking from direct call to action. I don’t want to sell directly. I want to build up that trust. My videos are top of the funnel. If you don’t know me, you’re not going to like me and then you’re not going to buy from me. So the first step is you got, to know someone. You know, before you jump into bed with someone, you’ve got to know them unless of course, you’re drunk and you want a one night stand.

Pip Seymour 20:40
Might be sorry late, right.

So, okay, so how long does it take the share strategy? It’s out so it sounds like there’s a YouTube strategy.

Uzair Kharawala 20:49
Yes.

Pip Seymour 20:50
Filming, editing and then there’s a share strategy. That’s interesting

Uzair Kharawala 20:53
Yeah.

Yeah, syndicating it. Yes.

Pip Seymour 20:55
How long did that take, ya think

Uzair Kharawala 20:58
We have 109 step workflow for every piece of video has got a hundred & nine things on the checklist to be checked off

Pip Seymour 21:10
right now

You developed that over time, right so that’s like

Uzair Kharawala 21:13
Yes.

Pip Seymour 21:15
And you do have a little segment like you have a little music and like the logo. Did you buy that? Like because I know a lot of

Uzair Kharawala 21:23
I got a design long time ago and I’m still using it two years later intro, the lower thirds. That’s what do you mean?

Yeah,

Pip Seymour 21:31
Yeah.

Uzair Kharawala 21:33
Yeah, you’re gonna get it for 10 bucks.

Pip Seymour 21:36
Okay, you gotta give us a link to where we can get it. So I need to say, Lorna, Chris, Mona are here. Lauren has got a question, which is what about Instagram? Do you share on Instagram?

Uzair Kharawala 21:47
Yeah, of course. Yeah. Yeah, absolutely. Yeah, yeah, I missed out. Oh, yeah. Absolutely.

Pip Seymour 21:52
Business or personal or both?

Oh,

Uzair Kharawala 21:55
I have a business so I don’t use personally Yeah, if you got personal, if you want to use it wherever you want you, it’s up to you. But you show us send it out. And those social signals do matter. YouTube and Google look at these. Yeah,

Pip Seymour 22:13
Well, you can see when you share a link on YouTube, you can see it in Search Console as like a link. Like it’s actually a backlink. Right? So they count. They don’t count some other ones, but they count YouTube for some reason. So

that’s his.

Uzair Kharawala 22:27
Yeah. And YouTube is the second largest search engine after Google, which Google owns.

Pip Seymour 22:32
Well, how many of us definitely go to YouTube to learn anything we’re doing. We’re all, you know, we’re all marketers. But I mean, marketing changes so fast, and there’s always something or to learn a new button to push that ah.. YouT… I mean, I’m really interested in the YouTube stuff because, you know, it is part of the product offering in Google.

Uzair Kharawala 22:53
Yeah

Pip Seymour 22:53
Suite of sellable products, right?

Uzair Kharawala 22:56
Yeah, I absolutely love YouTube. I wish I started long. time ago, but hey, ho, doesn’t matter, you know, but you got to start. Otherwise, you don’t know what you’re missing out on big time, literally. I mean, it’s free traffic. I am in a little town in Leighton buzzard is a very sleepy town. And I’m reaching out to the world. I’ve got more clients now overseas than in the UK from all over the world. And I’m here on my desk every day. I do not go out knocking on doors cold calling, asking for business. Because when people come to you, they’re hot leads. And the conversion rates are very, very high. So what I do is why do I keep on uploading?

Pip Seymour 23:45
I was just good. I didn’t. You’re so right though. It is they are hot leads.

Uzair Kharawala 23:50
Yeah, yeah. Yeah. And the other

thing is

everyone wants to improve and increase the business, turnover, profitability and so on, right? So when you want to scale the business, the first thing you need to do is to have a bigger team. So maybe, maybe perhaps say a sales team, you need sales rep, to go out and get you more business, right? most business owners or small business owners can’t afford a salesperson full time. Or even if they are on commission, they will take a huge chunk of that commission, them, they have to pay that out, I consider these little videos as my sales rep, the more they are out there, the more hustle they are doing. Because if you if I’m getting 10,000 impressions a day, that means I have reached out to 10,000 people in a day. That’s how I look at it. Now out of those 10,000 I need let’s say hundred, click a very very minute click-through rate. Somebody checked it oooo…Who is this person, let me check it out Oh, yeah, he talks sense or he, I like what he’s saying. Although those hundred maybe 10 will inquire or five may inquire and out of those five, maybe one or two may convert.

Pip Seymour 25:12
Okay.

Uzair Kharawala 25:13
That’s how I look.

Pip Seymour 25:14
And you’re getting them to sign up like a lead form. Yeah,

Uzair Kharawala 25:17
I’ll have leads. Yeah, absolutely. I have leads. We’ve just revamped our website, we put in a link for WhatsApp. I get a lot of messages on WhatsApp. So they are connecting with me.

Pip Seymour 25:29
Yeah, that’s really interesting. You’re using WhatsApp because I think that’s like, I think that’s a great place to be marketing. Now. Okay, so we got a YouTube channel. We’ve taken some video, we’re putting it up. So how do I get to that first page? Like how am I do am I using keywords? Am I making a long description? Am I you know,…

Uzair Kharawala 25:51
okay, so for any organic rankings, be it in Google search or YouTube search. It’s kind of like a boxing match the strongest and the fittest survived and stays at the top. And here’s why. If, Pip, if me and you are direct competitors, and I see your video link above mine, I’m going to tell my SEO guy, or why she are about me, I need to knock her down and I want to be at the top. When you see my link above yours, you’re going to do the same thing, or why is it about me? I need to know that you’re going to start working harder. And becoming and then the boxing has started the match and started right.

Pip Seymour 26:32
Right

Uzair Kharawala 26:32
It’s, it is true because there’s only one space number 1, 1 spot. Yeah. And then others, so reaching number one is the easy bit. Staying top is the hard bit, whether it’s a sport in any sports, tennis, golf, football, you become world number one, the whole world wants you knock knock you down.

Greg Mckinnon 26:54
What are some of the things that you’re actually doing to get back on top or get to that spot are, for example, what?

Pip Seymour 27:06
Yeah,

Uzair Kharawala 27:06
no, it’s got to maintain your so… what

Greg Mckinnon 27:10
are you? What are you actually doing to…

Uzair Kharawala 27:13
the same content over and over again?

Making my channel more stronger? We’ve got

Greg Mckinnon 27:19
another video,

Uzair Kharawala 27:19
Lots of other video

Greg Mckinnon 27:21
or are you going into one of your videos and tweaking anything in there?

Uzair Kharawala 27:28
You can, you can do that as well where you can say okay, I’m gonna change the title of the description or whatever. But you, let’s say you created a video on Google how to set up Google Ads 2019 the same video can be remade into how to make how to set up Google Ads campaign 2020 content because more people are wanting to when you go to YouTube, you will have a look. When was that uploaded? If it was uploaded three years ago, you’re not going to click on it. But if you think Three days ago, bang, you got

Pip Seymour 28:02
Well, especially for marketing because not only will the platforms look maybe completely different

Uzair Kharawala 28:08
exactly

Pip Seymour 28:09
I don’t know if you guys find it irritating too, but the like, following along in a video and then you’re like, well that buttons not there.

Uzair Kharawala 28:16
No there, yeah, exactly. Yeah, absolutely. Yep.

Greg Mckinnon 28:20
That doesn’t bother me too much because I can figure out in the new software where things are but I do completely look at when videos were updated and click on the most recent one.

Pip Seymour 28:32
Yeah, it’s so interesting. Okay, we are running out of time. Actually, we’ve run out of time. But guys, we’re staying on longer today because we got our special guest.

Couple more quick questions. Greg, do you have any questions for him?

Greg Mckinnon 28:47
I guess, you know, my questions are probably easier, like how many videos do you suggest people put up and how often like, does it depend on what you’re doing? Or, you know, like a lot of, for example, a lot of customers that I work with, if I’m suggesting they get on YouTube and do some videos, there may be able to do one video a month. Is that really going to impact anything? Or do you really need a strategy of one per week

or more

Uzair Kharawala 29:26
I was a simple analogy for this. If you want to get stronger, fit, lose weight, achieve your goals, and you want to go to the gym, and you go once a month, compared going 5 times a week of our you know, once a day, you’re going to achieve those results very quickly. So how fast do you want to reach your goals? Yes, exactly what I will tell you.

Pip Seymour 29:51
So David’s asking question, he says do you fill-up the description field below each video?

Uzair Kharawala 29:57
Yeah, absolutely.

share out to all your your stuff like your Pinterest, your Facebook your

as well. Yes and also keyword. So don’t spam keywords and YouTube and Google obviously doesn’t like it but make a descriptive description. A little tip, which I will do is when I’m creating a video, especially a workflow video, I’m saying those words like Google ads, Google Display Network keywords, ad groups, ads, all these right? You transcribe it, and then put that in your description was keyword stuff as well.

Pip Seymour 30:35
I like that. I like that. So I don’t know if you know, but I have a secret thing that’s not so secret that I recommend to everybody for transcribing. It’s called otter.ai. And it’s free. It’s freemium. So like but I’ve never hit the paid and I take every video and put it in there separates the video from the audio from the text, and it’s machine learning. So it’s, it’s like bang on

Uzair Kharawala 31:00
Which one is it.

Pip Seymour 31:02
otter.ai It’s so good. And to the point where now zoom has partnered with them. So yeah, yeah, it’s an free, I say free. So I mean, I like they, when we found them, we won’t go anywhere else so and it’ll, it’s you gotta check it out guys anyway

Uzair Kharawala 31:19
you know, upload the trust those the text as subtitles on your video as well then it’s really optimised

Okay,

hardly anybody does that.

Pip Seymour 31:30
That’s an Ssrt file right?

Uzair Kharawala 31:33
CSV file as well. That’s SRT is for Facebook.

Pip Seymour 31:37
Okay, okay, so you just upload that file.

Uzair Kharawala 31:40
txt file. Yeah.

Pip Seymour 31:41
And it’ll match to the

Uzair Kharawala 31:45
wording what you’re saying.

Yeah,

Pip Seymour 31:46
I’m gonna try it. Okay, so, what you have a challenge for everybody. Oh, and it says, Can you put a link? Okay, yes, I’ll definitely put a link Lauren up to the otter.ai. No problem. We’re gonna have lots of links today. Guys final questions because we want to hear there’s a challenge. I think there’s a challenge being put out there.

Uzair Kharawala 32:08
Yeah, the challenge I would say is

just create your first video and put it in the group and get feedback, right to get you started. Doesn’t matter. You know, it’s a constructive criticism you might get if it’s something which is not quite right, but at least you learn within the group. And Pip you got a great group, and I know everybody supports each other. So what better way to just create a 6o second video, who you are, what you do, and how you can help solve somebody’s problems.

Pip Seymour 32:45
I love that. So if anybody does that, you guys you have a full week to do it. any day of the week. You can have 60 seconds, right? And the winner, thank you, Karen, Karen put the link to two otter in the notes. The winner, Greg, what are we going to give? Well, Greg and I will decide the winner it’ll be… we’ll pick something out of a hat if you guys do it. And the winner is going to get an Amazon gift card for $20. Yeah.

Uzair Kharawala 33:14
And I can just send me the name and the details. And I’ll have a little audit a 30-minute audit with them.

Pip Seymour 33:23
Oh, oh my god. That’s wicked. Okay, that’s so cool. Alright guys, we are out of time. I’m not sure about the questions. Okay, now I need to ask you, how do I say your name correctly? Cuz I pronounce it my way. Oh, how do you say it

Uzair Kharawala 33:40
Ozair Kharawala

Pip Seymour 33:41
Uzair,

Uzair Kharawala 33:42
Uzair

Pip Seymour 33:44
Uzair Kharawala. You guys got that? Go find him on YouTube. We’re going to share some links so you can find him learn with us because this is somebody I follow all the time. And we’re out of here, Greg, you got questions. I saw that.

Uzair Kharawala 33:58
I’ve got I’ve got one requests to possibly suggest and you don’t have to just do it verbally but in the in the notes later on the video in the group, put maybe a link or a suggestion of an app for iOS and for Android for for doing for helping with the video editing, if you have those

moments if you go to the app store, and there are millions of apps, whichever you’re comfortable with, just go with that.

Pip Seymour 34:31
Okay, okay, there’s nothing you love best.

Uzair Kharawala 34:34
No, I do. I use Adobe rush. That’s the one I use the premiere rush and really good. Yeah, sorry.

Pip Seymour 34:44
How much is that?

Uzair Kharawala 34:45
It’s free. But I think with the free version, you can upload set, you know, the length of the video, but the paid version is is not very expensive

Pip Seymour 34:58
Okay okay, a lot of people are saying thank you to you for joining us, we’re so, we feel very fortunate to have gotten to bend your ear a little. So

Uzair Kharawala 35:07
Thanks for having me \

Pip Seymour 35:08
Right, we’ll see you guys next week next Thursday. 11 Oh, Greg, do you know what we’re talking about?

Greg Mckinnon 35:13
No, I don’t know why you always ask me. Guys!! Every week. Okay. I will tell you this is a good one because this is about our, my, our experience, right? So we’re talking about …where is it? It is common best practice for web dev and developers and marketers. We see this all the time where people sign businesses up under their own name and accounts. And we’re going to talk all about that next week, how to do the best practices for your business. We’ll see you next week, guys. Okay, bye.

Uzair Kharawala 35:47
All right. Thanks for having me.

Bye.

Pip Seymour 35:49
Bye.

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